Jenni Lauri

Scandinavian-born and Los Angeles–based, Jenni Lauri is the founder of Lauri Design Studio—an acclaimed practice celebrated for its elegant fusion of modernist structure, classical charm, and worldly sophistication. A graduate of UCLA’s Interior Design & Architecture program and recognized as one of the Los Angeles Times’ Top 40 Under 40 Interior Designers, Jenni brings a sculptural sensibility and a globally informed perspective to every project. Her signature style is refined yet relaxed—rooted in form and texture, with a touch of whimsy that keeps each space fresh, personal, and unexpected.

Jenni Lauri Collection

This collection of rugs draws deeply from Jenni Lauri’s Finnish roots—shaped by nature, memory, and a lifelong love of design. Inspired by the organic forms of forests, stones, and lakes, each piece reflects the quiet beauty of the Nordic landscape. Rich, high-pile textures evoke warmth, softness, and a grounded sense of luxury.

Blending the bold spirit of 1970s design with the refined minimalism of Scandinavian modernism, the collection channels playful curves, retro charm, and textural elegance through a contemporary lens. It’s where Alvar Aalto meets a sunken living room: timeless, tactile, and full of personality. The pieces are named in Finnish, offering a personal connection to Jenni’s roots and a thoughtful nod to the landscapes that inspired them.