Jenni Lauri

Scandinavian-born and Los Angeles–based, Jenni Lauri is the founder of Lauri Design Studio—an acclaimed practice celebrated for its elegant fusion of modernist structure, classical charm, and worldly sophistication. Recognized as one of the Los Angeles Times’ Top 40 Under 40 Interior Designers, Jenni brings a sculptural sensibility and a globally informed perspective to every project. Her signature style is refined yet relaxed, rooted in form and texture, with a touch of whimsy that keeps each space fresh, personal, and unexpected.

Jenni Lauri Collection

This collection of rugs draws deeply from Jenni Lauri’s Finnish roots—shaped by nature, memory, and a lifelong love of design. Inspired by the organic forms of forests, stones, and lakes, each piece reflects the quiet beauty of the Nordic landscape. Rich, high-pile textures evoke warmth, softness, and a grounded sense of luxury.

Blending the bold spirit of 1970s design with the refined minimalism of Scandinavian modernism, the collection channels playful curves, retro charm, and textural elegance through a contemporary lens. It’s where Alvar Aalto meets a sunken living room: timeless, tactile, and full of personality. The pieces are named in Finnish, offering a personal connection to Jenni’s roots and a thoughtful nod to the landscapes that inspired them.